Social media engagement behavior: A framework for engaging customers through social media content

Dolan, Rebecca ; Conduit, Jodie ; Frethey-Bentham, Catherine ; Fahy, John ; Goodman, Steve

European journal of marketing, 2019-10, Vol.53 (10), p.2213-2243 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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