Considerations about the allocation of resources in integrated marketing communication
Ana Akemi Ikeda Edson Crescitelli; Asian-Pacific Conference on International Accounting Issues (14. 2002 Los Angeles)
Anais Fresno: California State University, 2002Fresno California State University 2002
Localização: FEA - Fac. Econ. Adm. Contab. e Atuária (CD 114 ) e outros locais(Acessar)