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Politainment and political personalisation. From television to YouTube?

Gil-Ramírez, M ; Gómez de Travesedo-Rojas, R ; Almansa-Ma

Revista latina de comunicación social, 2019-01 (74), p.1542

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Título:
Politainment and political personalisation. From television to YouTube?
Autor: Gil-Ramírez, M ; Gómez de Travesedo-Rojas, R ; Almansa-Ma
É parte de: Revista latina de comunicación social, 2019-01 (74), p.1542
Descrição: Introduction. The forms of North-American political communication have been transferred to the Western democracies, where concepts like politainment or personalisation have been widely confirmed on the TV media. However, the digital environment is still unexplored ground. Methodology. Using content analysis, we examine whether both phenomena, predominating in the Spanish politics broadcasted on TV, have extrapolated to YouTube. Results. A considerable use of the personalisation resource is confirmed, without exceeding the attention towards political parties, and a scarce presence of the approach towards politainment. Discussion. Discrepancies in the results of previous works about this object of study, suggest the convenience of reflecting upon these phenomena in the digital medium. Conclusions. The extrapolation of these two resources of political communication to YouTube was not produced, or at least, not with the intensity with which these are used in television. Keywords Political communication; spectacularisation; personalization; YouTube; digital media.
Editor: Sociedad Latina de Comunicacion Social Facultad de Ciencias de la Informacion (University of La Laguna)
Idioma: Inglês

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