Integrating R&D and marketing for success in product innovation an experience by a manufacturer of cosmetic raw materials

Eduardo Pinheiro Gondim de Vasconcellos Fabiano Gregolin

Rebrae- Revista Brasileira de Estratégia Curitiba v. 10, n. 2, p. 299-312, may/aug. 2017

Curitiba 2017

Acesso online