Predicting online product sales via online reviews, sentiments, and promotion strategies: A big data architecture and neural network approach

Chong, Alain Yee Loong ; Li, Boying ; Ngai, Eric W.T. ; Ch'ng, Eugene ; Lee, Filbert

International journal of operations & production management, 2016-01, Vol.36 (4), p.358-383 [Periódico revisado por pares]

Texto completo disponível