Idioma:

Sonia Cheng

Ekstein, Nikki

Bloomberg Businessweek, 2018-12 (4595), p.79

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Título:
Sonia Cheng
Autor: Ekstein, Nikki
Assuntos: Cheng, Sonia ; Chief executive officers ; Demography ; Hotels & motels ; Personal profiles ; Ratings & rankings
É parte de: Bloomberg Businessweek, 2018-12 (4595), p.79
Notas: content type line 24
ObjectType-Feature-1
SourceType-Magazines-1
Descrição: CEO Sonia Cheng's short-term pipeline will see Rosewood Hotel's 24-property portfolio double by 2023. The company, known for glamorous but unstuffy six-star stays (typically $700-$1,000 a night), is using the expansion in part to broaden its appeal to young parents and millennials, demographics that are vital for long-lasting loyalty. This year, Cheng started an education-driven kids' club that focuses on cultural exchange (such as crafting traditional dance masks in Bermuda), as well as a wellness program that includes a variety of Eastern therapies. Her next move: a companion brand called Khos that seeks to bridge the gap between lifestyle and business hotels.
Editor: New York: Bloomberg Finance LP
Idioma: Inglês

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