The Essence Conveyed by Origins, Creators and Products: How Consumers Perceive Value
Adaval, Rashmi ; Dhar, Ravi
Advances in Consumer Research, 2019, Vol.47, p.196-200
[Peer Reviewed Journal]
Urbana: Association for Consumer Research
Full text available
- Searching for
- inscope:(USP_VIDEOS),scope:("PRIMO"),scope:(USP_FISICO),scope:(USP_EREVISTAS),scope:(USP),scope:(USP_EBOOKS),scope:(USP_PRODUCAO),primo_central_multiple_fe
- Show me what you have so far