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O COMPONENTE EMOCIONAL DO ENCANTAMENTO DO CONSUMIDOR: O DESAFIO DO GRUPO DE VAREJO ALIMENTAR SUPERNOSSO EM TEMPOS DIGITAIS

Goulart, Diocelio Dornela ; Souza, Natalia Brito Zuca de ; Carvalho, Rodrigo Baroni de ; Leite, Ramon Silva

Revista Alcance, 2024-07, Vol.31 (1(Jan/Abr)), p.122-136 [Peer Reviewed Journal]

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