Does risk preference matter to consumers’ willingness to pay for functional food: Evidence from lab experiments using the eye-tracking technology
Zhen, Shihang ; Xia, Xianli ; Huang, Luchen ; Cao, Yihan ; Fu, Hanliang ; Ren, Yanjun
Food quality and preference, 2024-10, Vol.119, Article 105197 [Periódico revisado por pares]Elsevier Ltd
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