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0% DEALS EASE UP; Automakers seek to balance attracting shoppers and tight inventories

Iliff, Laurence

Automotive News, 2020-05, Vol.94 (6933), p.3

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0% DEALS EASE UP; Automakers seek to balance attracting shoppers and tight inventories
Autor: Iliff, Laurence
Assuntos: Automobile industry ; Automobile sales ; Automobiles ; Automotive industry ; Economic incentives ; Factories ; Finance ; Financing ; Incentives ; Inventory ; Retail sales ; Vehicles
É parte de: Automotive News, 2020-05, Vol.94 (6933), p.3
Descrição: When analysts were expecting new-vehicle sales to crater by as much as 80 percent in April, automakers piled on 0 percent financing deals for up to 84 months, sending overall incentives to record levels. Targeting deals Thomas King, president of J.D. Power's data and analytics division, said inventory concerns may account for some of the retreat from record levels of 0 percent/84-month financing, especially for pickups. Randy Parker, vice president of national sales at Hyundai Motor America, said the automaker is receiving strong support from headquarters in South Korea for its sales push during the crisis, including 0 percent financing.
Editor: Detroit: Crain Communications, Inc
Idioma: Inglês

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