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Consumer-driven innovation in food and personal care products

Jaeger, Sara R ; MacFie, H. J. H

Oxford: Woodhead Pub 2010

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  • Título:
    Consumer-driven innovation in food and personal care products
  • Autor: Jaeger, Sara R ; MacFie, H. J. H
  • Assuntos: Consumers' preferences ; Cosmetics ; Cosmetics & Toiletries ; Food industry and trade ; Food Science ; General References ; New products ; Pharmaceuticals, Cosmetics & Toiletries ; Technological innovations ; Toilet preparations industry
  • Notas: 1845695674
    9781845695675
  • Descrição: New product development (NPD) continues to be a key activity for companies to retain and grow market share. The business and marketing aspects of NPD are addressed in this book alongside methods for product testing. Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging. Several chapters are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights. This book will broaden readers' understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities.
  • Títulos relacionados: Woodhead publishing series in food science, technology and nutrition
  • Editor: Oxford: Woodhead Pub
  • Data de criação/publicação: 2010
  • Formato: 662
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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