Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations

Wu, Pei-Ling ; Yeh, Shih-Shuo ; Huan, Tzung-Cheng (.T.C.). ; Woodside, Arch G.

Journal of business research, 2014-08, Vol.67 (8), p.1647-1670 [Periódico revisado por pares]

New York: Elsevier Inc

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