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Pop Go the Warner Bros., et al.: Marketing Film Songs during the Coming of Sound

Spring, Katherine

Cinema journal, 2008-10, Vol.48 (1), p.68-89

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Título:
Pop Go the Warner Bros., et al.: Marketing Film Songs during the Coming of Sound
Autor: Spring, Katherine
Assuntos: 1920s ; Advertisements ; Advertising ; Advertising agencies ; Celebrities ; Contracts ; Economic impact ; Feature films ; Film history ; Film industry ; Film music ; History ; Hollywood films ; Hollywood studios ; Investments ; Marketing ; Mass markets ; Motion picture directors & producers ; Motion picture industry ; Movies ; Music ; Music industry ; Music publishing ; Musical motives ; Musical performances ; Phonograph records ; Popular music ; Popular songs ; Publishing ; Publishing industry ; Radio ; Songs ; Sound ; Soundtracks ; Stock market crashes ; Transitions ; Video production companies
É parte de: Cinema journal, 2008-10, Vol.48 (1), p.68-89
Descrição: The confluence of the American film and music industries began as early as 1927, when Hollywood's transition to sound encouraged the major film production companies to invest in the business of popular music. In print advertising and on film soundtracks, the studios promoted motion picture songs as discrete, self-contained moments of performance.
Editor: Austin, Tex., etc: University of Texas Press
Idioma: Inglês

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