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Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies

MacKenzie, Scott B. ; Podsakoff, Philip M.

Journal of retailing, 2012-12, Vol.88 (4), p.542-555 [Periódico revisado por pares]

Greenwich: Elsevier Inc

Citações Citado por
  • Título:
    Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies
  • Autor: MacKenzie, Scott B. ; Podsakoff, Philip M.
  • Assuntos: Bias ; Estimates ; Marketing ; Meta-analysis ; Research methodology ; Research methods in retailing ; Retailing ; Studies ; Validity ; “Research Dialog” on common method bias
  • É parte de: Journal of retailing, 2012-12, Vol.88 (4), p.542-555
  • Descrição: [Display omitted] ► We identify factors that cause method bias. ► We discuss the psychological mechanisms through which they produce their biasing effects. ► We propose procedural remedies to counterbalance or offset these effects. There is a great deal of evidence that method bias influences item validities, item reliabilities, and the covariation between latent constructs. In this paper, we identify a series of factors that may cause method bias by undermining the capabilities of the respondent, making the task of responding accurately more difficult, decreasing the motivation to respond accurately, and making it easier for respondents to satisfice. In addition, we discuss the psychological mechanisms through which these factors produce their biasing effects and propose several procedural remedies that counterbalance or offset each of these specific effects. We hope that this discussion will help researchers anticipate when method bias is likely to be a problem and provide ideas about how to avoid it through the careful design of a study.
  • Editor: Greenwich: Elsevier Inc
  • Idioma: Inglês

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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