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A virada comunicacional. Ou porque os estudos de "midiatização", de hábito e da Teoria dos Media passam ao largo da comunicação/The Communication Turn. Or Why Studies of "Midiatization", Habit and Media Theory Pass Much Further of Communication

Filho, Ciro Marcondes

Revista FAMECOS, 2015-01, Vol.22 (2), p.1 [Periódico revisado por pares]

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Título:
A virada comunicacional. Ou porque os estudos de "midiatização", de hábito e da Teoria dos Media passam ao largo da comunicação/The Communication Turn. Or Why Studies of "Midiatization", Habit and Media Theory Pass Much Further of Communication
Autor: Filho, Ciro Marcondes
Assuntos: Communication ; Media ; Sociology ; Studies
É parte de: Revista FAMECOS, 2015-01, Vol.22 (2), p.1
Descrição: Semiotics deals with habits change as mind effect, as modification trends of a person in relation to the action, but ignores the time of passage, namely the communication event. The political study of domination exercised by the media (media theory) does sociology, it is a study of technologies applicable to the society. The recent appropriation of the media by social basis through networks does not alter the character of its investigation, only suggests a collapse of the pyramid vertical structure to the benefit of its horizontal use. We are therefore still in the "media", in mediatization. There is no reason, therefore, oppose the neologism "midiatizar" to mediatization, it is tautological and only confuses. Communication occurs via the media, it is medial (das Mediale), but is not necessarily mediatic. Is in the medial everything should start.
Editor: Porto Alegre: EDIPUCRS
Idioma: Português

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