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Markets as networks: implications for strategy-making

Johanson, Jan ; Vahlne, Jan-Erik

Journal of the Academy of Marketing Science, 2011-08, Vol.39 (4), p.484-491 [Periódico revisado por pares]

Boston: Springer US

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Título:
Markets as networks: implications for strategy-making
Autor: Johanson, Jan ; Vahlne, Jan-Erik
Assuntos: Analysis ; Business and economics ; Business and Management ; Business networking ; Business networks ; Business networks (Social groups) ; Business relationships ; Business studies ; Business-to-business market ; Commitment ; Customer relations ; Customers ; Economics and Business ; Ekonomi ; Ekonomi och näringsliv ; Företagsekonomi ; Globalization ; International business ; Learning ; Marketing ; Networks ; Organizational change ; Professional relationships ; SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; Strategic change ; Strategic management ; Strategic planning ; Strategy-making ; Studies ; Suppliers
É parte de: Journal of the Academy of Marketing Science, 2011-08, Vol.39 (4), p.484-491
Descrição: Based on empirical studies of firm exchange activities in business markets, this paper outlines a business network view of the firm-market relationship, which differs fundamentally from the view assumed by neo-classical economic theory. We define business networks as sets of connected business relationships. Thus business relationships and connections between relationships are the critical elements in the business network view. It is assumed, as suggested by the Uppsala internationalization process model, that an interplay between knowledge and commitment development is the mechanism that drives the relationship and network development process. Against this background the paper discusses how strategic change is analyzed in literature on alliances and networks. In conclusion the paper presents a set of propositions about strategy-making in business network settings.
Editor: Boston: Springer US
Idioma: Inglês

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Markets as networks: implications for strategy-making

Johanson, Jan ; Vahlne, Jan-Erik

Boston: Springer US

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