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Comportamentos do consumidor de alimentos: tipologia e representacao da comida

Lucchese-Cheung, Thelma ; Batalha, Mario Otavio ; Lambert, Jean Louis

Agroalimentaria, 2012-07, Vol.18 (35), p.115-129 [Periódico revisado por pares]

Merida: Universidad de Los Andes, Centro de Investigacion Agroalimentaria

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Título:
Comportamentos do consumidor de alimentos: tipologia e representacao da comida
Autor: Lucchese-Cheung, Thelma ; Batalha, Mario Otavio ; Lambert, Jean Louis
Assuntos: alimentaire ; alimentos ; análise lexical ; análisis léxico ; análisis multivariante ; Brasil ; Brazil ; Brésil ; comida ; comportamentos do consumidor de alimentos ; comportamiento del consumidor ; comportement du consommateur ; estatística multivariada ; food consumer behavior ; food representation ; la nourriture ; lexical analysis ; l’analyse lexicale ; l’analyse multivariée ; marketing ; marketing agro ; marketing agroalimentario ; multivariate analysis ; representação da comida
É parte de: Agroalimentaria, 2012-07, Vol.18 (35), p.115-129
Notas: content type line 24
ObjectType-General Information-1
SourceType-Magazines-1
Descrição: This article discusses, from the point of view of marketing, consumer experiences derived from the eating behavior of consumers. The perception and food consumption behaviors were studied by using the theories of anthropology and sociology of food. Thus, a survey to 1,600 consumers in the Brazilian cities of Sao Paulo, Recife, Porto Alegre and Goiania was conducted. Lexical and multivariate analysis were used for the analysis of survey data. Main results show that consumer food choices are made not only based on sensorial aspects, prices, nutritional composition and access to products; actually, symbolic aspects of food and its social representations are equally important to the consumer.
Editor: Merida: Universidad de Los Andes, Centro de Investigacion Agroalimentaria
Idioma: Espanhol;Português

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Comportamentos do consumidor de alimentos: tipologia e representacao da comida

Lucchese-Cheung, Thelma ; Batalha, Mario Otavio ; Lambert, Jean Louis

Merida: Universidad de Los Andes, Centro de Investigacion Agroalimentaria

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