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Sociology and its Platforms

Carrigan, Mark ; Fatsis, Lambros

The Public and Their Platforms, 2021, p.79-102

Bristol, UK: Bristol University Press

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  • Title:
    Sociology and its Platforms
  • Author: Carrigan, Mark ; Fatsis, Lambros
  • Subjects: Sociology
  • Is Part Of: The Public and Their Platforms, 2021, p.79-102
  • Notes: Global Social Challenge: Society, Culture and Arts
    Global Social Challenge: Technology, Data and Society
  • Description: For many readers, the phrase ‘sociology and its platforms’ will immediately bring to mind images of blogs, Facebook pages and Twitter feeds through which sociologists engage with audiences beyond the traditional venues of conferences and scholarly journals. However, the thrust of our argument ha s been that we misunderstand such contemporary activity unless we consider it alongside the analogue platforms through which sociology has sought a relationship with a public. A platform in this sense is a position from which to communicate, facilitated by a material infrastructure,1 more or less able to draw attention and rendering some modes of reception more likely than others.2 For example, this monograph provides us with a position from which to speak, materialized through the codex book and its related apparatus of production and distribution. It encourages a monological mode of reception in which communicating about it or back to us as authors requires switching to another technology, with its capacity to draw attention being reliant on the publisher’s leveraging interest in the topic and the authors within a difficult marketplace for scholarly monographs (Thompson 2005: 79). There are many limitations to the codex book, which we’ll explore as part of the broader category of ‘legacy scholarship’. However, we want to be clear that we’re not advocating its wholesale rejection, as evidenced by the fact we’ve chosen such as technology to deliver our argument. Rather than dismissing the ‘old’ and valorizing the ‘new’, we’re trying to retrieve the technological aspect of publishing as an object of scholarly reflexivity.
  • Publisher: Bristol, UK: Bristol University Press
  • Language: English

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