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Crowdstorm the future of innovation, ideas, and problem solving

Shaun Abrahamson 1973- Peter Ryder 1954-; Bastian Unterberg 1978-

Hoboken, New Jersey John Wiley & Sons 2013

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  • Título:
    Crowdstorm the future of innovation, ideas, and problem solving
  • Autor: Shaun Abrahamson 1973-
  • Peter Ryder 1954-; Bastian Unterberg 1978-
  • Assuntos: Business enterprises -- Technological innovations; Creative ability in business; New products -- Decision making; Communities; EMPRESAS COMERCIAIS; PRODUTOS NOVOS; TOMADA DE DECISÃO; CRIATIVIDADE
  • Notas: Includes bibliographical references (pages 211-219) and index.
  • Descrição: Introduction -- First, some context -- Planning : the art of the possible -- Before you start : legal and brand discussions -- Ask the right question : the call to action -- Motivate the crowd : fair incentives for participants -- Organizing : coalitions and recruiting -- Endnotes -- List of figures and tables.
    "Successful organizations are constantly searching for new ideas. Historically, organizations have looked to their employees and select partners. They have used techniques like brainstorming to gather and evaluate ideas. However, in today's market, talent and new ideas can be found everywhere. The Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortunate 500 firms can work with thousands or tens of thousands to discover and assess many, many more ideas (as well as prototypes, partners and people). We call this Crowdstorming. But how do you organize so many people and ideas to get the best results? Our goal is to help our readers make Crowdstorming work; to help more organizations engage with people far beyond their organizational borders, to find better ideas, solutions, talent and partners so we can address some of our most challenging problems -- not just for the sake of business, but for our society, too."--Publisher's website.
  • Editor: Hoboken, New Jersey John Wiley & Sons
  • Data de criação/publicação: 2013
  • Formato: ix, 230 pages illustrations 24 cm.
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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