Idioma:

Letting the market work for you: an evolutionary perspective on product strategy

Sorenson, Olav

Strategic management journal, 2000-05, Vol.21 (5), p.577-592 [Revista revisada por pares]

Chichester, UK: John Wiley & Sons, Ltd

Texto completo disponible

Citas Citado por

Acciones

Título:
Letting the market work for you: an evolutionary perspective on product strategy
Autor: Sorenson, Olav
Materias: Applied sciences ; Choice of products ; Competition ; Computer industry ; Consumer preferences ; Consumers ; Costs ; Culling ; Ecological competition ; Ecological modeling ; Ecology ; Efficiency ; Evolution ; Exact sciences and technology ; Flows in networks. Combinatorial problems ; Hypotheses ; Industrial market ; Inventory ; Inventory control, production control. Distribution ; Market ; Market segments ; Market share ; Market shares ; Operational research and scientific management ; Operational research. Management science ; organizational learning ; Organizational structure ; Prices ; product line ; Product lines ; Product management ; Product variety ; Resource scarcity ; Statistical analysis ; Strategic management ; Studies ; variety ; Work stations
Es parte de: Strategic management journal, 2000-05, Vol.21 (5), p.577-592
Notas: ArticleID:SMJ105
istex:A7A8C66ED5CCBD57C0F528029CA5EBB007B04A13
ark:/67375/WNG-PCW3BW3M-5
ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
Descripción: Managers must choose to allocate scarce resources either to the maintenance of a range of products tailored to heterogeneous consumer preferences or to the efficient production of a small number of products. In addition, managers must choose the degree to which they periodically cull the product line. Vigorous selection removes poor performers from the product line, but this action simultaneously impairs the firm's ability to monitor changes in consumer preferences. Empirical evidence from the computer workstation industry reveals that the ideal choice of product variety depends on the competitive ecology of the industry. Product variety becomes less valuable as the total number of products on the market increases, but it increases in value as uncertainty makes the accurate prediction of demand difficult.
Editor: Chichester, UK: John Wiley & Sons, Ltd
Idioma: Inglés

Enlaces

View record in Pascal Francis

Volver a la lista de resultados

Anterior Resultado 29 Siguiente Ir a la siguiente página

Realización: Logos de Redes Sociales:

Letting the market work for you: an evolutionary perspective on product strategy

Sorenson, Olav

Chichester, UK: John Wiley & Sons, Ltd

Buscando en bases de datos remotas, por favor espere