Mail and internet surveys the tailored design method

• Autor: Don A. Dillman 1941-
• Assuntos: Social surveys; Questionnaires; Data Collection; Internet; Correspondence; PESQUISA (MÉTODOS)
• Notas: Includes bibliographical references (p. 435-446) and index
  
• Descrição: Conteúdo: pt. 1. Elements of the Tailored Design method -- Introduction to Tailored Design -- Writing questions -- Constructing the questionnaire -- Survey implementation -- Reduction of coverage and sampling errors -- pt. 2. Tailoring to the survey situation -- Mixed-mode surveys -- Alternative questionnaire delivery : in person, to groups, and through publications -- When timing is critical : diary, customer satisfaction, and election forecast surveys -- Household and individual person surveys by government -- Surveys of businesses and other organizations -- Internet and interactive voice response surveys -- Optical scanning and imaging, and the future of self-administered surveys
  
• Editor: New York Wiley
  
• Data de criação/publicação: c2000
  
• Formato: xvi, 464 p. ill. 25 cm.
  
• Idioma: Inglês