Mail and internet
surveys
the tailored design method
ABCD PBi
Mail and internet
surveys
the tailored design method
Autor:
Don A. Dillman 1941-
Assuntos:
Social surveys
;
Questionnaires
;
Data Collection
;
Internet
;
Correspondence
;
PESQUISA (MÉTODOS)
Notas:
Includes bibliographical references (p. 435-446) and index
Descrição:
Conteúdo: pt. 1. Elements of the Tailored Design method -- Introduction to Tailored Design -- Writing questions -- Constructing the questionnaire -- Survey implementation -- Reduction of coverage and sampling errors -- pt. 2. Tailoring to the survey situation -- Mixed-mode surveys -- Alternative questionnaire delivery : in person, to groups, and through publications -- When timing is critical : diary, customer satisfaction, and election forecast surveys -- Household and individual person surveys by government -- Surveys of businesses and other organizations -- Internet and interactive voice response surveys -- Optical scanning and imaging, and the future of self-administered surveys
Editor:
New York Wiley
Data de criação/publicação:
c2000
Formato:
xvi, 464 p. ill. 25 cm.
Idioma:
Inglês
Disponível na Biblioteca:
FOB - Fac. Odontologia de Bauru (001.43 D586m 2.ed. )