A New Strategic Marketing Management Model for the Specificities of E-Commerce in the Supply Chain
Gyenge, Balázs ; Máté, Zoltán ; Vida, Imre ; Bilan, Yuriy ; Vasa, László
Journal of theoretical and applied electronic commerce research, 2021-07, Vol.16 (4), p.1136-1149 [Periódico revisado por pares]Curicó: MDPI AG
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