Mobile banking rollout in emerging markets: evidence from Brazil
Cruz, Pedro ; Barretto Filgueiras Neto, Lineu ; Muñoz-Gallego, Pablo ; Laukkanen, Tommi Karjaluoto, Heikki
International journal of bank marketing, 2010-01, Vol.28 (5), p.342-371 [Periódico revisado por pares]Bradford: Emerald Group Publishing Limited
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