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Promotional strategy an integrated marketing communication approach

James F Engel; Martin R Warshaw; Thomas C Kinnear; Bonnie B Reece

Cincinnati, Ohio Pinnaflex Educational Resources c2000

Localização: FEARP - Fac. Econ. Adm. Cont. de R. Preto    (658.8 P965 8105 )(Acessar)

Buscando em bases de dados remotas. Favor aguardar.