Consumers' Preferences for Ethical Entertainment Consumption: Conceptualization, Development, and Validation of a Scale
Basu, Avirupa ; Makany, Tamas ; Mandal, Pratap Chandra ; Murti, Ashutosh Bishnu
Journal of promotion management, 2023-11, Vol.29 (8), p.1053-1081 [Periódico revisado por pares]Binghamton: Routledge
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