Impact of loyalty programs on customer retention evidence from the retail apparel industry in Brazil
Claudio Felisoni de Angelo Luiz Paulo Lopes Fávero; Rangamohan V Eunni; Association for Global Business Conference (2007 Washington, D.C.); International Academy of Linguistics Behavioral and Social Sciences Conference (2007 Washington, D.C.)
Proceedings Washington, D.C. : AGB : IALBSS, 2007Washington, D.C. AGB IALBSS 2007
Localização: FEA - Fac. Econ. Adm. Contab. e Atuária (CD 492 ) e outros locais(Acessar)
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cd 495
cd 490@6
browse_callnumber
display.do?gathStatTab=true&dscnt=0&vl(1UIStartWith0)=exact&callNumberBrowseField=browse_callnumber&vid=USP&tabRealType=browseshelf&mode=Advanced&rfnGrp=1&tab=usp_producao&vl(4708870UI0)=sub&dstmp=1721583895517&rfnGrpCounter=1&scp.scps=scope%3A%28USP_PRODUCAO%29&fctV=FEA&vl(4708880UI3)=all_items&callNumber=cd+492&fctN=facet_library&vl(freeText0)=Comportamento&ct=display&fn=search&indx=20&recIdxs=0&elementId=0
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