Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk

Chiu, Chao-Min ; Wang, Eric T. G. ; Fang, Yu-Hui ; Huang, Hsin-Yi

Information systems journal (Oxford, England), 2014-01, Vol.24 (1), p.85-114 [Periódico revisado por pares]

Oxford, UK: Blackwell Publishing Ltd

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