The Internet as an agent of transformation of the relationship between companies and customers a case study of deployment of e-business and web 2.0 in a company from the manufacturing and services industries
Michel Lens Seller Fernando José Barbin Laurindo 1960-; Congresso Internacional de Gestão da Tecnologia e Sistemas de Informação - CONTECSI (9. 2012 São Paulo); International Conference on Information Systems and Technology Management (9. 2012 São Paulo)
Anais São Paulo: TECSI/EAC/FEA/USP, 2012São Paulo TECSI/EAC/FEA/USP 2012
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