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O Desenvolvimento de Recursos em Redes Interorganizacionais e o Processo de Internacionalização: O Caso Wines of Brasil

Aurora Carneiro Zen ; Dalmoro, Marlon ; Jaime Evaldo Fensterseifer ; Wegner, Douglas

Revista ibero-americana de estratégia, 2013-01, Vol.12 (1), p.107 [Periódico revisado por pares]

São Paulo: Universidade Nove de Julho (UNINOVE), PPGA

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  • Título:
    O Desenvolvimento de Recursos em Redes Interorganizacionais e o Processo de Internacionalização: O Caso Wines of Brasil
  • Autor: Aurora Carneiro Zen ; Dalmoro, Marlon ; Jaime Evaldo Fensterseifer ; Wegner, Douglas
  • Assuntos: Globalization ; Management theory ; Strategic management ; Studies ; Wines
  • É parte de: Revista ibero-americana de estratégia, 2013-01, Vol.12 (1), p.107
  • Descrição: The internationalization has become an imperative for survival of many Brazilian industrial sectors. In the wine industry, the growth of competition with imported wines in last years has led companies in the industry to seek new markets abroad. In this way, the formation of interorganizational networks could stimulate the internationalization process by generating collective resources. This paper analyzes the development of resources within a network of interorganizational wine industry and the influence of these resources in the process of internationalization of companies. Therefore, we carried out an exploratory study in a network called Wines of Brasil. The results show that the network has contributed to the generation of resources, such as the reputation of Brazilian wine, market knowledge and access to information among participants. The network resources were denominate good club. However, the appropriation of these resources does not occur homogeneously, showing the existence of asymmetries, due to specific organizational architectures of network members (i.e. size, resource base and absorptive capacity of complementary businesses).
  • Editor: São Paulo: Universidade Nove de Julho (UNINOVE), PPGA
  • Idioma: Português
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