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Crowdsourcing why the power of the crowd is driving the future of business

Jeff Howe 1970-

New York Three Rivers Press c2009

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  • Título:
    Crowdsourcing why the power of the crowd is driving the future of business
  • Autor: Jeff Howe 1970-
  • Assuntos: Organizational change; Industrial organization; Corporate culture; Employee selection; Business planning; Contracting out; MUDANÇA ORGANIZACIONAL; ORGANIZAÇÃO INDUSTRIAL; CULTURA ORGANIZACIONAL; NEGÓCIOS (PLANEJAMENTO); RECURSOS HUMANOS (SELEÇÃO)
  • Notas: Includes bibliographical references (p. [289]-299) and index.
  • Descrição: Section 1: How we got here -- The rise of the amateur : Fueling the crowdsourcing engine -- From so simple a beginning : Drawing the blueprint for crowdsourcing -- Faster, cheaper, smarter, easier : Democratizing the means of production -- The rise and fall of the firm : Turning community into commerce -- Section 2: Where we are -- The most universal quality : Why diversity trumps ability -- What the crowd knows : Collective intelligence in action -- What the crowd creates : How the 1 percent is changing the way work gets done -- What the crowd thinks : How the 10 percent filters the wheat from the chaff -- What the crowd funds : Reinventing finance, ten bucks at a time -- Section 3: Where we're going -- Tomorrow's crowd : The age of the digital native -- Conclusion: The rules of crowdsourcing.
    An in-depth analysis of the rapidly growing phenomenon of crowdsourcing reflects on the dramatic economic, cultural, business, and political implications of applying the open-source idea to a variety of fields outside of software development and addresses the unique opportunities and problems of this expanding trend.
  • Editor: New York Three Rivers Press
  • Data de criação/publicação: c2009
  • Formato: xxiv, 311 p 21 cm.
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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