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Social networks as a model of algorithmic governance

Lemes de Castro, Julio Cesar

Matrizes, 2018, Vol.12 (2), p.165-191

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Título:
Social networks as a model of algorithmic governance
Autor: Lemes de Castro, Julio Cesar
Assuntos: Humanities and Social Sciences ; Political science ; Psychology
É parte de: Matrizes, 2018, Vol.12 (2), p.165-191
Descrição: The typical way in which contemporary society, associated with neoliberalism, is managed can be characterized as algorithmic governance. Social networks like Facebook are taken as a model for the operation of this type of governance. To comprehend its dynamics, algorithmic governance is examined in three fundamental dimensions. The first is the relational dimension: the individual is fragmented in his digital traces, which are recombined in multiple relationships. From there, the vectorial dimension unfolds: these relationships are oriented, capturing trends and embedding projections about the future. Finally, this orientation originates the agential dimension, playing the roles of amplifying the affinities and containing the differences.
Editor: Programa de Pós-Graduação em Ciências da Comunicação da Universidade de São Paulo
Idioma: Inglês

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