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Ten rules for strategic innovators from idea to execution

Vijay Govindarajan Chris Trimble

Boston, Mass. Harvard Business School Press c2005

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária    (658.406 G721t )(Acessar)

  • Título:
    Ten rules for strategic innovators from idea to execution
  • Autor: Vijay Govindarajan
  • Chris Trimble
  • Assuntos: New business enterprises -- Management; Entrepreneurship; Creative ability in business; Strategic planning; New business enterprises -- United States -- Case studies; MUDANÇA ORGANIZACIONAL; EMPREENDEDORISMO; CRIATIVIDADE; PLANEJAMENTO ESTRATÉGICO
  • Notas: Includes bibliographical references (p. 199-215) and index
  • Descrição: Why strategic innovators need a different approach to execution -- Why organizations, like elephants, never forget -- Case: Corning Microarray Technologies -- Taming the elephant -- Why tensions rise when NewCo borrows from CoreCo -- Case: New York Times Digital -- Turning tension into a productive force -- Why learning from experience is an unnatural act -- How being bold, competitive, or demanding can inhibit learning -- Case: Hasbro Interactive -- How being reasonable, inspiring, or diligent can inhibit learning -- Case: Capston-White -- Finding gold with theory-focused planning -- The ten rules explained -- Case: Analog Devices
    "In Ten Rules for Strategic Innovators, Govindarajan and Trimble reveal where firms go wrong on their journey from idea to execution - and outline exactly what is takes to build a breakthrough business while sustaining excellence in an existing one."--BOOK JACKET
  • Editor: Boston, Mass. Harvard Business School Press
  • Data de criação/publicação: c2005
  • Formato: xxvii, 224 p ill. 25 cm.
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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