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Different thinking: creative strategies for developing the innovative business

Förster, Anja ; Kreuz, Peter

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Título:
Different thinking: creative strategies for developing the innovative business
Autor: Förster, Anja ; Kreuz, Peter
Assuntos: Creative ability in business ; Industrial management ; Organizational change ; Strategic planning ; Success in business ; Technological innovations
Notas: Available also in a print ed.
Mode of access: Internet via World Wide Web.
Title from title screen.
Descrição: Different Thinking presents practical tools and strategies companies can use to help drastically increase the value of the business. The authors show readers how they can question their company's strategies, create new markets, give their products a radical makeover, and invent innovative new price and profit models to give them a competitive advantage over their rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple and Virgin to Daimler-Chrysler, McDonald's, and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.
Editor: London: Kogan Page Ltd
Data de criação/publicação: 2007
Formato: 208
Idioma: Inglês

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