How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience
Zollo, Lamberto ; Rialti, Riccardo ; Marrucci, Anna ; Ciappei, Cristiano
Current issues in tourism, 2022-09, Vol.25 (18), p.2991-3008 [Periódico revisado por pares]Abingdon: Routledge
Texto completo disponível