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Look east for dairy

Affertsholt, Tage ; Mikkelsen, Preben

Dairy Industries International, 2008-04, Vol.73 (4), p.28

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Título:
Look east for dairy
Autor: Affertsholt, Tage ; Mikkelsen, Preben
Assuntos: Consolidation ; Consumption ; Dairy industry ; Dairy products ; Economic growth ; Food service ; Foreign investment ; Ingredients ; Investments ; Market positioning ; Milk ; Product development ; Technological change
É parte de: Dairy Industries International, 2008-04, Vol.73 (4), p.28
Descrição: Since 2000, the economic growth on average in the above mentioned countries has been two to three times the growth rate in EU15 and the US, and the same is the case for the consumption of dairy products, with liquid milk, yogurt and cheese as the market drivers. Establish a production base in one or several countries in Eastern Europe and use well-known technologies, management and marketing expertise to supply the local market. * "Danone strategy": Make a major investment in milk production and dairy processing, take well-known product concepts and brands combined with a clear strategy of becoming number one in a specific dairy segment.
Editor: Foots Cray: Bell Publishing Ltd
Idioma: Inglês

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