skip to main content
Idioma:

Environmental marketing strategies, practice, theory, and research

Michael J Polonsky; Alma T Mintu-Wimsatt

New York Haworth Press London 1997, c1995

Localização: ESALQ - Biblioteca Central    (658.8 P778e 70880 )(Acessar)

  • Título:
    Environmental marketing strategies, practice, theory, and research
  • Autor: Michael J Polonsky; Alma T Mintu-Wimsatt
  • Assuntos: Green marketing; Product management -- Environmental aspects; Social responsibility of business; MARKETING AMBIENTAL
  • Notas: Includes bibliographical references and index
  • Descrição: Ecological imperatives and the role of marketing / Jagdish N. Sheth, Atul Parvatiyar -- The eco-marketing orientation : an emerging business philosophy / Morgan Miles, Linda S. Munilla -- Environmental marketing : bridging the divide between theconsumption culture and environmentalism / Robert D. Mackoy, Roger Calantone, Cornelia DrÖge -- Marketing's linear-hierarchical underpinning and a proposal for a paradigm shift in values to include the environ ment / M. Bill Neace -- Anexamination of the conserving consumer : implications for public policy formation in promoting conservation behavior / Gregory M. Pickett, Norman Kangun, Stephen J. Grove -- Eco-attitudes and eco-behav iors in the new German states : a 1992perspective / Scott D. Johnson, Denise M. Johnson -- Ecologically concerned consumers and their product purchases / T. Bettina Cornwell, Charles H. Schwepker, Jr. -- Implications of understanding basic attitude change processes and attitude structure for enhancing pro-environmental behaviors / Stephen M. Smith, Curtis P. Haugtvedt -- Green-based innovation : sustainable development in produ ct management /Hector R. Lozada, Alma T. Mintu-Wimsatt -- Cleaning up green marketing claims : a practical checklist / Michael Jay Polonsky -- A classification schema for environmental advertising claims : implications for mark eters and policy makers / LesCarlson, Norman Kangun, Stephen J. Grove -- A typology of reverse channel systems for post-consumer recyclables
    / Donald A. Fuller, Jeff Allen -- Behaviors of environmentally concerned firms : an ag enda for effective strategic development / C.Anthony di Benedetto, Rajan Chandran -- In search of market segments for green products / Alma T. Mintu-Wimsatt, Don Michael Bradford -- Voluntary reaction to green policies among ma rket-mavens : an application of the parallel-politicalmarketplace conceptualization / Tom Suraphol Apaiwongse -- Green marketing and selling brotherhood / Joshua L. Wiener, Tabitha A. Doescher -- Environmental issues in the fre ight transport industry : a qualitative analysis of key stakeholders'perceptions / Bodo B. Schegelmilch, Adamantios Diamantopoulos, Greg M. Bohlen -- The future of environmental marketing : food for thought / Michael Jay Polons ky, Alma T. Mintu-Wimsatt
  • Títulos relacionados: Série:Haworth marketing resources
  • Editor: New York Haworth Press London
  • Data de criação/publicação: 1997, c1995
  • Formato: xxii, 415 p. ill. 21 cm.
  • Idioma: Inglês
Links
Voltar para lista de resultados

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

Buscando em bases de dados remotas. Favor aguardar.