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Growth, Adoption, and Use of Mobile E-Commerce
Einav, Liran ; Levin, Jonathan ; Popov, Igor ; Sundaresan, Neel
The American economic review, 2014-05, Vol.104 (5), p.489-494
[Peer Reviewed Journal]
Nashville: American Economic Association
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Title:
Growth, Adoption, and Use of Mobile E-Commerce
Author:
Einav, Liran
;
Levin, Jonathan
;
Popov, Igor
;
Sundaresan, Neel
Subjects:
Adoption rates
;
Browsing
;
Commerce
;
Early adopters
;
Economics
;
ECONOMICS OF THE INTERNET AND MOBILE COMPUTING
;
Electronic commerce
;
Internet
;
Mobile applications
;
Mobile commerce
;
Mobile communications networks
;
Mobile devices
;
Mobile phones
;
Purchasing
;
Retail stores
;
Shopping
;
Smartphones
;
Studies
;
Time series
;
User behavior
Is Part Of:
The American economic review, 2014-05, Vol.104 (5), p.489-494
Notes:
ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
Description:
We document some early effects of how mobile devices might change Internet and retail commerce. We present three main findings based on an analysis of eBay's mobile shopping application and core Internet platform. First, early adopters of mobile e-commerce applications appear to be people who already were relatively heavy Internet commerce users. Second, adoption of the mobile shopping application is associated with both an immediate and sustained increase in total platform purchasing, with little evidence of substitution from the core platform. Third, differences in user behavior across the mobile applications and the regular Internet site are not yet so dramatic.
Publisher:
Nashville: American Economic Association
Language:
English
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