Why adopt microfranchising? evidence from Brazil on an organizational innovation designed to face new challenges
Rubens Nunes Vivian Lara dos Santos Silva; Muriel Fadairo; Maria Sylvia Macchione Saes
Windsperger, Josef ; Cliquet, Gérard ; Hendrikse, George; Srećković, Marijan, eds Design and management of interfirm networks: franchise networks, cooperatives and alliances Cham: Springer, 2019 388 pCham, SZ Springer 2019
Localização: FZEA - Fac. Zoot. Eng. de Alimentos (PCD 2019 Why )(Acessar)
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