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What kids buy and why the psychology of marketing to kids
Dan S Acuff 1942- Robert H Reiher
New York Free Press c1997
Localização:
FEA - Fac. Econ. Adm. Contab. e Atuária
(658.8342 A189w )
(Acessar)
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Título:
What kids buy and why the psychology of marketing to kids
Autor:
Dan S Acuff 1942-
Robert H Reiher
Assuntos:
Child consumers
;
New products
;
Child development
;
Cognition in children
;
Enfants consommateurs
;
Produits nouveaux
;
COMPORTAMENTO DO CONSUMIDOR
;
MARKETING
;
PRODUTOS NOVOS
;
DESENVOLVIMENTO INFANTIL
;
Enfants -- Développement
;
Cognition chez l'enfant
;
Child consumers
Notas:
Includes bibliographical references (p. 195-197) and index
Descrição:
Winning formula -- Kid empowerment -- YMS guide to successful product and program development -- Birth through age 2 : the dependency/exploratory stage -- Ages 3 through 7 : the emerging-autonomy stage -- Ages 8 through 12 : the rule/role stage -- Ages 13 through 15 : early adolescence -- Ages 16 through 19 : late adolescence -- Gender differences : Barbie meets Godzilla -- Kids and characters -- Successful marketing to kids.
Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you - among other things - why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ and why kids of all ages love slapstick. Special features include an innovative matrix for speedy, accurate product analysis and program development; a clear, step-by-step process for making decisions that increase your product's appeal to kids; and tools and techniques for creating characters that kids love
Editor:
New York Free Press
Data de criação/publicação:
c1997
Formato:
206 p ill. 24 cm.
Idioma:
Inglês
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