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Museum management and marketing

Richard Sandell 1967-; Robert R Janes

London Routledge New York 2007

Localização: MAC - Museu de Arte Contemporânea    (069 S214m )(Acessar)

  • Título:
    Museum management and marketing
  • Autor: Richard Sandell 1967-; Robert R Janes
  • Assuntos: Museums -- Management; MARKETING EM MUSEUS; ADMINISTRAÇÃO DE MUSEUS; MUSEOLOGIA; Museums -- Marketing; Musées -- Gestion; Musées -- Marketing; Museos -- Administración; Museos -- Marketing
  • Notas: Includes bibliographical references and index
  • Descrição: Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Museum staff perspectives on organizational change -- The effective management of museums : cohesive leadership and visitor-focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience? -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums
  • Títulos relacionados: Série:Leicester readers in museum studies.
  • Editor: London Routledge New York
  • Data de criação/publicação: 2007
  • Formato: xviii, 420 p. ill. 26 cm.
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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