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PRIVATE VIEW: Dear simplicity

Design Week, 2011, Vol.26 (2), p.10

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Título:
PRIVATE VIEW: Dear simplicity
Assuntos: Design ; Furniture
É parte de: Design Week, 2011, Vol.26 (2), p.10
Descrição: This is all familiar enough - but is it more true of the simplest, most reduced designed objects than it is of general 'good design'? Again yes, because bare-minimum design appeals - seemingly paradoxically, but, in fact, utterly logically - to the educated tastes of the wealthy. If you're poor, you want to see more for your money. This was why, in the 1960s and 1970s, Ford with its conventional three-box car designs tended to outsell the relatively advanced BMC/British Leyland cars of Alex Issigonis. By and large, Fords were working-class and fleet cars, while the more compact and complex BMCs appealed to the middle class. With a Ford, as they liked to say back then, you got a lot of metal for the money. They were also more reliable, hence cheaper to run. So when it came to getting the most bangs for your bucks, Ford was bound to win. Who but the effete cared about having metal cart springs rather than Hydrolastic suspension? Oh, and where are Austin and [William Morris] today?
Editor: London: Centaur Media USA Inc. (A member of Centaur Plc Group)
Idioma: Inglês

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