Retail Choice Architecture: The Effects of Benefit- and Attribute-Based Assortment Organization on Consumer Perceptions and Choice

Lamberton, Cait Poynor ; Diehl, Kristin

The Journal of consumer research, 2013-10, Vol.40 (3), p.393-411 [Periódico revisado por pares]

Oxford: University of Chicago Press

Texto completo disponível