Idioma:

The long tail why the future of business is selling less of more

Chris Anderson 1961

Disponible en EACH - Esc. Artes, Ciências e Humanidades (658.802 A545L ) y otras localizaciones(Obténgalo)

Título:
The long tail why the future of business is selling less of more
Autor: Chris Anderson 1961
Materias: Market segmentation; Internet marketing; Marketing -- Technological innovations; Internet; Marketing; Advertising as Topic; Commerce; Technology; INTERNET (ASPECTOS SOCIAIS IMPACTOS SOCIAIS); SEGMENTAÇÃO DE MERCADO; MARKETING ON-LINE
Notas: Includes bibliographical references (p. [227]-230) and index
Descripción: Introduction -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda : tomorrow's tail.
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business
Editor: New York Hyperion
Fecha de creación: c2006
Formato: xii, 238 p ill 25 cm.
Idioma: Inglés

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