When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
Shan, Yan ; Chen, Kuan-Ju ; Lin, Jhih-Syuan (Elaine)
International journal of advertising, 2020-07, Vol.39 (5), p.590-610 [Revista revisada por pares]Routledge
Texto completo disponible