Web advertising: Assessing beliefs, attitudes, purchase intention and behavioral responses

Saadeghvaziri, Faraz ; Dehdashti, Zohreh ; Mohammd Reza Kheyrkhah Askarabad

Journal of economic and administrative sciences, 2013-07, Vol.29 (2), p.99-112 [Periódico revisado por pares]

Al-Ain: Emerald Group Publishing Limited

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