International social entrepreneurship and social value creation in cause-related marketing through personal relationships and accountability

Eng, Teck-Yong ; Ozdemir, Sena ; Gupta, Suraksha ; Kanungo, Rama Prasad

International marketing review, 2020-12, Vol.37 (5), p.945-976 [Periódico revisado por pares]

London: Emerald Publishing Limited

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