Retail mix instruments influencing customer perceived value and customer engagement: a conceptual framework and research agenda

Senachai, Prarawan ; Julagasigorn, Puthipong

Humanities & social sciences communications, 2024-12, Vol.11 (1), p.145-14, Article 145 [Periódico revisado por pares]

London: Palgrave Macmillan

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