Idioma:

PITCHING PROCESS: Secrets and lies

Hilton, Phil

New media age, 2008-04, p.23-23

Texto completo disponível

Citações Citado por

Título:
PITCHING PROCESS: Secrets and lies
Autor: Hilton, Phil
Assuntos: Case studies ; Company systems management ; Computers ; Design and construction ; Information management ; Information technology services ; Methods ; Periodical publishing ; Services ; Web development ; Web site design ; Web sites
É parte de: New media age, 2008-04, p.23-23
Descrição: When free weekly ShortList wanted a new website, editorial director Phil Hilton discovered what it's really like to run a pitch, and why you need to be prepared. The worst parts of the pitch process were the lies and deceptions, the dirty little secrets, the false smiles and nods. He was determined not to be fobbed off with fashionable ideas. In the end it came down to the agency with the finest understanding of the way web users really behave in 2008. He opted for Bluhalo, which seems plugged into every new forum and social-networking trend on the planet, has a clear and honest approach to time management, and a light, airy office in Farnborough.
Editor: London: Centaur Communications Limited
Idioma: Inglês

Voltar para lista de resultados

Anterior Resultado 8 Avançar Ir para próxima página