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Understanding your website requires knowing your goals

Nutley, Michael

New Media Age, 2008-09, p.16-16

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Título:
Understanding your website requires knowing your goals
Autor: Nutley, Michael
Assuntos: Advertising agencies ; Brand name products ; Brand names ; Company marketing practices ; Corporate planning ; Design and construction ; Forecasts and trends ; Industrywide conditions ; Interactive computer systems ; Interactive technology ; Internet advertising ; Internet/Web advertising ; Market trend/market analysis ; Marketing ; Web site design ; Web sites
É parte de: New Media Age, 2008-09, p.16-16
Descrição: "Rehearsals are over; this is the real thing." That was what one agency head said to me recently about the state of the agency sector. His argument was that in the past couple of years brands have recognised that people's consumption of media has changed dramatically - Google's overtaking ITV as the UK's largest destination for ad spend is as good a symbol for that as anyone could want. As a result, brands understand that interactive media is critical to the success of their business, as both marketing and sales channels, and they've become more sophisticated in their own use of interactive technologies. So it was surprising to attend Wunderman's seminar last week on analytics and user-centred design and see no hands going up in response to a speaker's question about who was using simple analytics and testing techniques.
Editor: London: Centaur Communications Limited
Idioma: Inglês

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