The dark side of customer co-creation: exploring the consequences of failed co-created services
Heidenreich, Sven ; Wittkowski, Kristina ; Handrich, Matthias ; Falk, Tomas
Journal of the Academy of Marketing Science, 2015-05, Vol.43 (3), p.279-296 [Periódico revisado por pares]Boston: Springer US
Texto completo disponível